Enhance and Protect
It’s your reputation
A comprehensive public relations discipline makes your brand newsworthy and finds relevant, strategic ways to interact with your community.
From managing a challenging relationship with the media to creating a fully immersive, memorable brand experience event for your key audiences. And from managing your internal corporate communications to figuring out creative ways to take advantage of external partnerships. All of these capabilities are in-house at Doe-Anderson.
Because sometimes bad things happen to good companies, another vital area of expertise at Doe-Anderson is crisis management. We have PRSA-certified, seasoned practitioners in both Crisis Communications and Reputation Management and have helped clients large and small navigate successfully through turbulent times.
- Media relations
- Media training
- Crisis communications
- Event/experiential planning and execution
- Community relations
- Partnership and sponsorship activation
- Corporate communications
01 One Size Doesn’t Fit All
Before Doe-Anderson starts creating a public relations plan for you, we take time first to understand you – your business, your competition, your culture and your values. The public relations approach you get from Doe-Anderson will be tailored for your situation, your goals and your budget.
02 It’s Noteworthy. But Is it Newsworthy?
You’ve put a lot into your product or service. But that doesn’t mean the media will find it interesting enough to cover. Our former journalists on staff can find the angles providing the best opportunity for positive stories.
03 What Have You Done for Me Lately?
So we have a successful plan in place and good things are happening. But Doe-Anderson doesn’t stop there. We’ll keep looking for the next great idea to keep pushing the envelope to the next level.
04 Wow, That Was Amazing
When your key audiences walk away from an event where they’ve encountered your brand, they need to remember it, and your messages. We create full-scale experiences that deliver the essence of your brand.
05 Equity in the Bank
While a good PR plan can help accomplish a short-term, tactical goal, one of its greatest values can be over the longer haul, creating good will among your audiences and thereby making deposits into the brand-equity bank – equity that can help mitigate problems that may come up down the road.
06 Not If, But When
This age-old axiom is used frequently – and correctly – to warn that having a crisis communication plan in place should be a priority. After all, what would it be worth to you to have your good reputation back after something has gone wrong?
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What else can we do
Our thinkers, doers and dreamers would love nothing better than to go to work on your most profound marketing challenges. Bring us the problem, and we’ll become part of the solution. Deal?