Global branding of a new bourbon
Beam Suntory had never before brought its American and Japanese cultures together in a single product. We were thrilled to have the opportunity to bring it to life.
“The bourbon that redefines bourbon” set the tone for this landscape-changing whiskey, translating a partnership between legendary masters into a brand that would pique the interest – and taste buds – of global whiskey explorers.
- Art Direction
- Brand Positioning
- Brand Messaging
- Brand Naming and Identity
- Consumer Research
- Shopper Marketing
- Cinematography and Videography
Strategic brand design
Led by sophisticated brand strategies, we brought to life the global branding of this new bourbon with a comprehensive visual identity system.
We launched the brand across a range of online and offline touch points, including a content-rich online experience providing consumers and trade with successive layers of the unique Legent story.
Trade selling tools
On-premise brand building materials
We brought the Legent brand to life in a way that our most important potential advocates could see, feel, smell and – of course – taste. These tools were designed to educate and intrigue consumers while introducing the new bourbon among whiskey drinkers.
A brand is born
The strength of collaboration
“I am so incredibly grateful for this team. We couldn’t have asked for a better set of agency partners to build this brand together with.”
– Jon Marks
Marketing Director | Super Premium Whiskey Beam Suntory
Our thinkers, doers and dreamers would love nothing better than to go to work on your most profound marketing challenges. Bring us the problem, and we’ll become part of the solution. Deal?