Social Strategy in Quarantine

Reaching housebound masses by just listening

The background

As marketers rushed to the universal medium of quarantine, Doe turned to insights and proven methodologies to help our clients be the message in a bottle that washed up on the shores of tiny pocket screens everywhere.

  • 2D and 3D Animation
  • Brand Messaging
  • Cinematography and Videography
  • Creative Direction
  • Consumer Trends
  • Content Development
  • Copywriting
  • Experience Design
  • Illustration
  • Post Production and Motion Graphics
  • Social Media Strategy and Management
  • Social Listening Research
  • Tracking and Tag Mangement

Our solution
New Normal, Same Strategy

Doe’s unique social media strategy helped our clients reach impressive levels of engagement. By marrying great creative work propelled by social listening tools, constant trend watching and our very own AI technology, we successfully reached and resonated with a newly quarantined world. We were effective in reaching over 20 million people from their couches, increasing clients’ engagement scores through adaptive insights and social media strategy.

Legent Social
Drinking was social – now it’s social media.

As bars closed and happy hours never left the living room, Legent was also able to capitalize on the new online watering holes and helped support virtual happy hours everywhere.

Texas Roadhouse Social
Roadhouse in the House

At the beginning of quarantine, Doe leaned to our proprietary AI tool to see that our audience, young mothers, were looking for any help in their 24/7 jobs of parenting. With that came Roadhouse in the House, and a simple Facebook support group for moms became self-sustaining.

Maker's Mark Social
Answering the call for brands to lend a hand.

Through our insights and listening we knew consumers demanded that businesses step up in a time of need. Maker’s Mark showed its commitment to local communities by partnering with The LEE Initiative to provide assistance to laid-off restaurant workers.

UTZ Social
(Socially distanced) sharing is caring

When sharing couldn’t happen without hand sanitizer, Utz fans were left without the familiar act of enjoying a bag of chips together. We looked to ways people could still hang out and mingle, social-distance style, all the while capitalizing on a TikTok trend.

Contact

Our thinkers, doers and dreamers would love nothing better than to go to work on your most profound marketing challenges. Bring us the problem, and we’ll become part of the solution. Deal?